To us, a thriving community is one with a community spirit where people come together to live, work and celebrate in an area that they are proud to call home.
At Strata, we see that we have three key areas to contribute to in order to create happy and thriving communities. The Strata family are at the core of what we do, which is why creating a team of like-minded people who feel empowered to succeed is crucial to us. We are a homebuilder, which means we create new communities that should feel safe, be accessible and have a strong sense of community where people come together. And finally, we interact with the existing communities around us and have a real opportunity to bring social and economic benefit to these areas through our work.
The Strata Family
Our culture is centred around creating a team with human connection at its core, where people can grow and flourish personally and professionally to design and deliver meaningful spaces for our communities. We believe that by investing in people we are curating a team with the skills and drive to continue to contribute positively to the success of the business, the communities that we interact with and the wider industry.
We aren’t your typical homebuilder and are proud to be a progressive business with a commitment to diversifying our workforce. We are immensely proud of our progress to date, especially around gender equality and female representation. This spans both across the business and in particular among the senior leadership team, where 38% are female. We also ranked #9 in Great Places to Work’s Best Places to Work for Women in 2023! We acknowledge that we still have a way to go, which is why we’re currently developing our first Diversity & Inclusion Strategy that will allow us to keep pushing the boundaries and perceptions of the construction industry, both internally and through our suppliers and sub-contractors to create a more inclusive industry.
We're also an age-diverse workplace, which helps to bring a real mix of experience and skillsets to the family. With age comes exposure to different scenarios and knowledge that shapes understanding, while younger team members possess skills and understanding of newer innovations and different audiences through lived experience. All age groups bring something different and valuable to the table and enable an environment where we can all learn from each other, evolving and growing together.
Health & Wellbeing
At Strata, we recognise that the Strata family will be more effective and innovative if they feel happy, healthy and energised when at work. We therefore create an annual health and wellbeing programme that is once again centred around creating opportunity for human connection. We are proud to have a number of Wellbeing Warriors who are all Mental Health First Aid trained and have attended our bespoke Wellbeing Warrior training programme through Champion Health, to ensure that all team members have access to wellbeing and listening services while at work.
Strata team members also have access to a variety of formal benefits and services to promote good health and wellbeing. These include:
Access to a healthcare cash plan
Personalised Health & Wellbeing Report and support through Champion Health
Monthly live wellbeing sessions based on the needs of the team as highlighted through the annual assessments with Champion Health
Access to a monthly listening service, accessible during working hours
Our Winter Wellbeing Morning held on the 29th November 2023 was centred around the theme of Kindness, where the team were given time to come together and participate in activities that demonstrated kindness to each other, the community, themselves and to nature.
Throughout the course of the morning, 70 Christmas themed planters were made, which the team could take home to gift to a friend or family member. A number of natural fat-balls were made to pop in the garden as a food source for local birds, and over 50kg of litter was collected from the local area by team members and supply chain partners, providing a kindness to the nature around us and the the local community who interacts with it. We also created over 60 festive Christmas cards using a combination of arts and craft supplies and repurposed Christmas cards from team members; the Strata family all contributed and addressed the cards to residents in local nursing homes to share some festive cheer in the local area, allowing our team members to come together and connect with the local community.
Case Studies
Training and Development
We believe that we have the opportunity to help every team member reach their full potential, and that in doing this we can in turn positively shape the lives of more customers and communities. Each team now has access to sustainability and wider training opportunities based on a skills gap assessment, where team-specific training opportunities are identified and delivered to support individuals and teams succeed in their roles.
For example, all site staff attend specific training relating to general site environmental awareness, effective waste management and health and safety excellence. Following the launch of our Sustainability Strategy: Uplifting places where people can flourish, we identified through a skills gap assessment that all team members required some additional training on the wider context of sustainability, and how through our strategy we at Strata can contribute to a more sustainable future.
To support the growth and development of our team members, we run our My Development 121s, which create space for individuals to discuss their wants, needs and ambitions, both professionally and personally with their line manager. Following completion, these 121s are used as the building blocks for the creation of a personal development plan that runs for the following financial year.
Engaging the Next Generation
We recognise the value of investing in the next generation, not just of homebuilders, but of engaged members of the community. Across all regions where Strata developments are situated, we ensure that as part of our Schools Outreach Programme we establish good relationships with local education facilities. We then continue to engage with and nurture these relationships after our developments mature. The aim of this is to inspire and upskill the next generation of the workforce while delivering value to the local community.
Our Schools Outreach Programme allows us to engage directly with schools to understand their needs and to create a tailored engagement plan, so that we deliver meaningful outreach. These interventions benefit communities through upskilling activities, knowledge sharing and careers advice, which create socio-economic benefits through improved employability of school leavers, and social value.
Inspiring Doncaster’s Younger Generation
As a Doncaster-based business, we are passionate about engaging with and inspiring the next generation of leaders and workers in the communities around us. Our ongoing relationship with Doncaster Chamber has allowed us to establish connections with local education facilities ahead of time for our upcoming Sublime development in Hungerhill. Here we have been actively participating in events and initiatives across schools and colleges in the region over that last 12 months.
The Doncaster-area-prioritised initiatives support pupils in reaching a good level of development through education, and in getting young people into further education or employment. Our team are constantly getting involved with initiatives across the area, centred around providing extra educational value to students and to provide insight into the variety of career opportunities available in the homebuilding and wider construction industry.
To date, our team and supply chain partners have volunteered over 65 hours at events in schools and colleges local to the Sublime development, inspiring students through interactive workshops, providing careers advice at careers fairs and supporting the development of crucial employability skills through mock interviews. We are honoured to have interacted with over 700 students and to have played a part in their education and early careers journey by inspiring and raising awareness of career opportunities.
Giving Back to the Community
Community engagement is the central theme that runs through Strata’s engagement plans and processes. While a crucial part of this is creating spaces for communities based on their wants and needs, we also place value on engagements that give back to the community outside of the delivery of our homes.
We host and participate in a variety of community events and initiatives throughout the year, both connected to the developments we are creating and the wider communities that we interact with, to deliver a wealth of positive impacts such as community cohesion, social value and socio-economic benefits.
Charity of the Year
Each year we are proud to select a Charity of the Year that is close to the hearts of the Strata family and the communities that we work in. Throughout the year, our Charity Champions organise a variety of fundraising events and engagement activities that allows the team, their families and our supply chain partners to get involved and donate time and money to the charity to support their cause.
Meet SNAPS, our current Charity of the Year
This year, our team voted to support our 2023-24 charity partner SNAPS, a Leeds-based charity that provides support services for children with additional needs of all kinds, and their families. Just like us, they are passionate about empowering individuals and helping people unlock their full potential. They provide weekly physiotherapist-led hydrotherapy and rebound sessions, along with swimming, arts and crafts, dance, sign and sing, boccia, storytelling and music therapy. These sessions are a great opportunity for families to come together and meet other people in a similar situation. They also run weekly accessible football sessions for children with additional needs and their siblings whilst their Family Support Project aims to deliver more in-depth support for parents and carers between our weekend sessions.
In true Strata fashion, our Charity Champions have come out in force to get involved with the charity directly, joining and volunteering at events such as the SNAPS Superhero event, the SNAPS 20th Birthday Party and joining in SNAPS sessions at Leeds Pennyfield School. The team have further supported the charity by donating Christmas gifts and Easter eggs, as well as organising a whole calendar full of events including Strata’s Golf Day and Football Tournament. They've also come together to take on gruelling challenges such as the Sheffield Half Marathon, Yorkshire Three Peaks and Total Warrior to fundraise for the charity alongside our suppliers.
Our work with B:Friend
In January 2020, B:Friend was voted as our Charity of the Year. However, when Covid hit, events were cancelled and fundraising opportunities were limited. We made the decision to extend the period that we would support B:Friend for, this would allow us to make up for lost time from cancelled events while continuing to support a charity that was doing such fantastic work during the pandemic. Local to our Support Office in Doncaster and operating across South Yorkshire in proximity to our development Belong; B:Friend is a charity that offers support to elderly neighbours through a variety of ways to combat loneliness in communities.
Throughout the year, Strata supported B:Friend and their community of elderly neighbours through a variety of events and initiatives, with the inclusion of ‘Befrienders’ (volunteers) and their ‘Neighbours’ (the elderly person a volunteer is paired with) at events such as Wellbeing Mornings, Charity Ball and the Christmas Fayre at our Support Office where the team could engage with and provide company to guests.
For many of us, 2020 was a very difficult time, including the elderly community who experienced heightened loneliness. During this time, Strata were able to connect B:Friend with a supplier to get them set up on an online system whereby older neighbours could ring a local number from any phone and join a weekly telephone social session without the need for additional technology; breaking down barriers to social isolation in the local elderly community.
Our Charity Champions organised and participated in a variety of fundraising events including Bowling Night, Total Warrior, Kayaking Across Yorkshire, Strata’s Charity Football, and the highlight of our calendar, the Strata Charity Ball.
We also provided the support of our marketing and videography team to create a series of moving videos and testimonials to showcase the amazing work and impact that B:Friend has, and to inspire more people to get involved and help tackle loneliness in elderly neighbours.
Over the duration of Strata’s partnership with B:Friend we raised a total of £145,000, enabling the charity to deliver more impact in the communities that they work in, including:
Expanding their reach to the Nottingham region and employ a new member of staff support through Champion Health
Creating 48 new long-term friendships and a new social club in the Nottinghamshire area, changing the lives of around 126 people in the first year
Supported the creation of an additional 50 friendships and the running of 6 existing social clubs in a year across South Yorkshire and Derbyshire, meaning 150 elderly neighbours have weekly access to community facilities and engagement, helping to combat loneliness