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We must never underestimate the emotional connection that we all feel to our home. It is our safe space, a place we can be ourselves, where we surround ourselves with things that matter, that evoke fond memories adding value to our lives and it’s the place we create for our future dreams to play out.
Josie is a customer of ours, who has had a first hand experience purchasing a Strata home. Josie allowed us to document her journey. Josie used the language of love in her story. There are few purchases that stir that emotion. If we put ourselves in our customers shoes and truly understand the power of what we create, then we will deliver an even more magical experience for our customers and feel so much more satisfaction in our work.
Josephine's Strata Story
It started with Instagram –
an ad for a site we hadn’t heard of,
a house we didn’t expect,
a trail of lives
other people had shared.
So, I share back.
The place we’ve transformed,
the little details that
make the difference –
light through the windows,
greenery all around,
the wow of love at first sight.
When we walk in,
I want us to leave our stresses behind,
step into a soothing place
that looks good
and feels safe;
where we have space
to live and work,
and dream,
side-by-side;
separate and together;
comfortable
and calm.
We’re not in a rush
to get everything done.
It’s a journey:
find the right thing
in the right place,
at our own pace.
Without the ad,
we would have crossed
a different threshold;
friends we made,
we wouldn’t have met.
We’d live somewhere else,
somewhere that wasn’t home.
Each Strata customer has their own story to tell and it all starts with the community that has been built around #mystratastory on Instagram where thousands of our customers have documented their own experiences.
