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Introducing Adam, our Head Of Digital Transformation. 

Adam joined us almost six years ago as an Architectural Visualiser and since then, has had four promotions ranging from Senior Architectural Visualiser to Lead Architectural Visualiser and Head Of Visualisation before taking on his current role of Head Of Digital Transformation.

Here at Strata, we find it vital that we support our team members through every step of their career journey and give them the confidence and the opportunities to grow and develop over time; Adam is a perfect example of this.

Adam’s responsibilities are varied and can range from visual coding in Unreal engine to reviewing marketing content produced by the Visualisation team to working closely with the many partners we work with to develop the new and exciting interactive applications of Strata, meaning no two days are the same. 

If you have ever browsed our website, browsed Zoopla, On The Market and more or even designed your new kitchen through our configurator on your ‘My Strata’ Account…chances are that Adam was one of the creative geniuses working behind the scenes to bring these visualisation tools to life!


It’s easy to build on something;
the challenge is creating from scratch.
Not everything has a path laid out,
not all attempts succeed,
but you won’t know until you try.

Grant me space to wonder,
to experiment and explore,
to overcome what few have tried before.
Keep the cycle going,
step it up,
never standing still.

There are no boundaries
to what we can build.
Imagination feeds inspiration,
sparks creativity,
demands innovation.

The first try won’t be perfect,
but it will be the first step.
There is danger in losing control,
becoming so focused on one task,
nothing else matters.
Stop,
reflect,
work out what it all means,
seek feedback;
never be complacent.

Once, I stood aside,
I used to nod along.
Now, I have a voice
and a job that gives me space to speak
and ask:
"What comes next?"



Each Strata customer has their own story to tell and it all starts with the community that has been built around #mystratastory on Instagram where thousands of our customers have documented their own experiences.