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Subscription boxes: What's all the fuss about?

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Once limited to newspapers and magazines, subscription boxes have evolved to the point where you can place regular orders on almost anything; from food and flowers, to socks and shavers. Ever wondered what all the fuss was about? We put this fast-growing market to the test to find out.

Subscription boxes: Athena Interiors


Could a monthly interiors subscription be the future of home design on a budget? Vicky, our marketing co-ordinator puts a new service from Athena Interiors to the test. 

When I saw Athena Interiors had started a monthly subscription box, I knew I had to try one. Each box, contains four or five beautiful interior items, designed to help you to gradually build up your home design and keep on top of changing trends. Choose from a single box for a one off treat, right the way through to a year’s subscription. The prices range from £48 - £560 depending on which subscription and every box will contain products worth more than the cost of the box, offering a way to discover new brands without having the full retail price tag.

What's in the box?

The products were delivered in a beautifully ribbon tied box, with all the goodies wrapped in tissue paper to add that extra luxurious touch.  

Each month’s box focuses on a different theme and the one I received was centred around dining. A card was included, giving the full retail value of each item and then a section on design tips based on the theme; this month’s tips focused on buying a dining table and things to consider such as the shape depending on the use and then onto the different materials. 

In this month’s subscription, I received a rustic mango wood cheese board (worth £8.99) along with a vintage-look cheese knife (worth £14.99), which both complement each other.  

Also in the box was a pair of rustic napkins with a jacquard weave and a stitched statement that reads ‘Enjoy the simple things in life’ (worth £3.99) and a pair of two solid metal napkin rings (worth £29.95) featuring a feather design, keeping in with the natural theme. They are a nice addition to any dining table giving it extra textures and life. 

The final item in this month’s box is an aluminium leaf serving dish (worth £32) and would make a stunning centrepiece to any dinner party or gathering. Designed to hold nuts, this decorative dish could also be styled with potpourri to add scent and texture to your dining table. 

In total, the value of this month’s box is just short of £90, almost double the £48 that the box costs as part of the subscription. It’s an innovative idea and I would recommend it to anyone with an interest in interior design. It would make a great gift for a new homeowner or as a way to keep ahead of the changing interior trends in your own home. 

If you’re interested in trying Athena Interiors’ monthly subscription for yourself, visit athenainteriors.co.uk