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VIP event to launch the Florence show home at Pure

VIP event to launch the Florence show home at Pure

What a way to launch a show home! We were thrilled to see so many faces at our VIP event on Thursday, 14th May to celebrate the opening of the Florence show home at our Pure development in Heanor. 
Our special guests, including home owners, suppliers and sub-contractors, enjoyed drinks and nibbles while exploring the beautiful interior of the Florence, furnished and decorated by our good friends at DAPA

Introducing The Florence home

The Florence is perfect for families looking to upgrade their home. With four luxury bedrooms, separate living room and an open-plan kitchen/dining area featuring breakfast bar, snug and patio doors that lead to the garden, there’s plenty of space to entertain family and friends. Just ask our customers! 

“I like the fact that you’ve got the snug, dining room area and kitchen as one," says our customers Mr and Mrs Eyre. "It’s really spacious and if you’re preparing a meal with friends you can chat to them over a glass of wine, you don’t feel you’re on your own in the kitchen while they’re having fun in the lounge!” 

Explore the neighbourhood

Situated in the town of Heanor, Pure is surrounded by the picturesque Derbyshire countryside and many of our houses offer fantastic views. The friendly town holds a monthly farmers’ market and has a vibrant high street with a selection of boutique shops and independent businesses as well as popular retail brands. 

Only eight miles from Derby city centre and a half hour drive to Nottingham, Pure is in easy commuting distance and close to all the attractions of the city. 


The Florence proved to be very popular with our customers and our Managing Director, Mark Rosindale, thinks it could be one of our best show homes to date. 

“It’s really important that we get a show home right, that it meets the customers’ needs and how they’re going to want to live. I think what you can see here today is testament to that. I think this is one of the best show homes we’ve done.”

If you would like more information about the Florence show home or to arrange a personal viewing, visit us at Douglas Avenue, Heanor, DE75 7FQ or contact us via our web page

A massive thank you to everyone who came along to our show home opening. Here’s to the next one! 

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