Cookie Policy

Our website uses cookies. Please read this cookie policy carefully as it contains important information about who we are and how we use cookies on our website. This policy should be read together with our privacy notice relating to website users, customers and prospective customers https://strata.co.uk/privacy-policy/ which sets out how and why we collect, store, use and share personal information generally in relation to website use, as well as your rights in relation to your personal information and details of how to contact us and the relevant data protection regulator if you have a complaint.


Who Are We?

This website is operated by Strata Homes Limited. This policy explains how we use cookies.


Our website

This cookie policy relates to your use of our website www.strata.co.uk

You may be able to link to other websites from our website. These other websites may also use cookies or similar technologies and should have their own separate cookie polices. For privacy information relating to these other websites, please review their cookie policies and privacy notices.


What is a Cookie?

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. These help us recognise you and your device and store some information about your preferences or past use of the website.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of a user's internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

You can control and/or delete cookies being placed by configuring your browser. For more details, see aboutcookies.org or www.allaboutcookies.org. You can also delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work or stop working properly. For further information on our use of cookies, including a detailed list of your information which we and others may collect through cookies, please see below.


What other software do we use?

We also have pixels (which are small pieces of software developed and provided by advertisers and social media service providers) which are integrated into the website in order to provide you with more relevant advertisements, tailored to your interests.


Our use of cookies

We use cookies on this website to: 

  • recognise your profile if you have an account with us. This is to speed up your access to the ‘My Account’ area as you do not have to log in each time;
  • obtain information about your preferences and use of our website;
  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements;
  • target our marketing and advertising campaigns more effectively by providing interest-based content that are personalised to your interests; and
  • make your online experience more efficient and enjoyable.

For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.


Types of cookies

The cookies we place on your device fall into the following categories:


Session cookies—these allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards

Persistent cookies—these are stored on your device in between browser sessions. These allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache.

Strictly necessary cookies—these cookies are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided.

Targeting and advertising cookies—these cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our website and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They can remember that you have visited a website, and this information can be shared with other organisations, including other advertisers.  

Statistical/Performance cookies—these cookies collect information about how you use our website, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our website works.

Functionality cookies—these cookies allow our website to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.


The cookies we use

The table below provides more information about the cookies we use and why:


Essential cookies


The cookies we use



The type of cookie



What they do


 Kentico CMS


Persistent



    “

__storejs__

” is an essential cookie for site function.

CMSPreferredCulture

” is used to set the language to English.

CMSPreferredUICulture

” is used to set the CMS interface to UK



Non-essential cookies


The cookies we use



The type of cookies



What they do


Bing



Targeting and advertising



_uetsid

” is used for session tracking for PPC tracking attribution.


DoubleClick



Targeting and advertising



_gcl_dc

” is used for session tracking for PPC tracking attribution and “

_gcl_aw

” is User ID anonymous for PPC tracking attribution.



Google Analytics


Statistical / Performance



The cookies placed by Google are the “

_ga

”- (2-year lifespan), as well as the “

_gid

” (1-day lifespan) and “

_gat

” cookie (1-minute lifespan). It enables us to learn information about our users’ use of our website, such as the time of visit, the pages viewed, whether the user has visited the website before, and the website visited prior to visiting the website. For further information please see: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?csw=1


Google Tag Managers



Statistical / Performance


_dc_gtm_UA-xxxxxxxx-x

” is used by Google Tag Manager to support Google Analytics on the site. It helps us monitor the use and performance of our website.


Quantcast



Targeting and advertising



__qca

” is used to collect anonymous data on the user's visits to the website, such as the number of visits, average time spent on the website and what pages have been loaded with the purpose of generating reports for optimising the website content.





Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:


F24_autoID

F24_personID


They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_autoId

 – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

 

f24_personId

 – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.


The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either your website or your Force24 landing pages. 
  • The Force24 cookies will remain on a device for 10 years unless they are deleted.


Other Tracking 

Device & browser type and open statistics 

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes. 


Link Tracking 

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes. 


How to contact us

If you have any questions or concerns about the information in this notice, or about our handling of personal information more generally, or if you would like more detailed information on a particular point, you should contact our Director of Business Improvement who can be contacted as follows: [email protected].


How Will You Tell Me About Changes To This Privacy Notice?

We keep our cookie policy under regular review. Any changes we make in the future will be posted on this page.